The Power of Manifestation

We did what we said we were gonna do!

Manifestation is a term that has been contested all over the internet. Dismissed as a pseudo-science, exalted as a tool for positivity or even transformed into a Tiktok dance,  it’s very clear that manifesting means different things to different people.

For us at Apt-122, it’s the only word we could find to describe the magic feeling that comes from putting a plan in place, working hard and executing it. Could this simply be what the power of manifestation is—making shit happen? 

We started the year with the aim of creating equitable opportunities, producing for our favorite brands, and having fun while doing it. Because spearheading diversity is at the heart of what we do, we were thrilled to hire 65 freelancers over the course of the year, working with brands who are putting their money where their mouth is in terms of inclusion. We’ve been proud to work with companies as varied as the Iconoclast Dinner Experience, Google, Youtube, BisNow and United Masters—as diverse a clientele roster as our team!

We also smashed our financial goals, meaning that we were able to put around $256k into the pockets of Black and Brown folk. When we talk about distributing wealth, this is what it’s about. Change doesn’t come from just spotlighting faces of color—making sure we’re investing in our people through hiring is essential to the Apt-122 ethos.

There were wayyyy too many amazing experiences to pick a favorite—highlights include honoring culinary, wine and spirits trailblazers of color through an intimate gastronomic experience at the James Beard House, creating a Black+ community mailer for Google interns, and fostering a community of premiere content creators with Youtube. 

We give thanks to 2022, and can’t wait to see what 2023 will bring!

We’ll see you later @WeAreApt122